Industrial Advisory
Most RTLS
deployments
fail to scale.
We fix that.
SwissSensus is a Swiss advisory firm helping industrial companies turn sensing, tracking, and digitalization into measurable operational results.
Real-time location · Asset visibility · Flow intelligence
The problem
Industrial companies buy
technology.
Few extract value from it.
RTLS, IIoT, and spatial intelligence platforms are bought — and then underused, misconfigured, or abandoned after the PoC.
The gap is not the technology. It's the absence of someone who understands the plant floor, the technology stack, and the business case — simultaneously.
That is what SwissSensus provides.
Same expertise.
Two different problems.
Technology Vendor You build &
sell RTLS / IIoT Your challenge is commercial — GTM, roadmap, pricing, and reaching industrial buyers | Industrial Customer You deploy &
operate at scale Your challenge is operational — deployment, integration, and extracting measurable ROI | |
|---|---|---|
| Strategy | ||
Product-market fit Right problem, right buyer, right price point | ✓ | — |
Technology & platform selection Independent assessment before capital commitment | — | ✓ |
Competitive positioning Messaging for industrial buyers, not IT directors | ✓ | — |
Business case design ROI model structured for CFO and operations approval | — | ✓ |
| Product Management & Roadmap | ||
Roadmap prioritisation Features that drive revenue, not engineering preference | ✓ | — |
Build vs. partner vs. buy decisions Platform and ecosystem strategy grounded in market reality | ✓ | — |
Deployment architecture Infrastructure, integration, and phased rollout design | — | ✓ |
PoC-to-production bridge Unblock stalled pilots — organisational, technical, or commercial | — | ✓ |
| GTM & Execution | ||
Industrial GTM design Sales motion built for plant-floor buyers, not SaaS playbooks | ✓ | — |
Pricing & packaging strategy Commercial models that fit industrial budget cycles | ✓ | — |
ERP / MES integration alignment Connect sensing systems to existing operational technology | — | ✓ |
KPI & measurement design Operational metrics that mean the same thing to the floor and the board | — | ✓ |
| Shared across both | ||
RTLS & sensing strategy Technology fit, architecture, and sensing approach | ✓ | ✓ |
Spatial intelligence design Turning location data into operational decisions | ✓ | ✓ |
Engagement model | Sprint or Embedded 4–8 week sprints with fixed deliverables, or fractional CPO / VP GTM during critical growth phases | Diagnostic or Project 2–3 week deployment diagnostic to unblock a stalled project, or full advisory from selection through go-live |
What this produces
in practice.
"Industrial transformation is not a software problem. It is an execution problem. I have spent 15 years in the gap between the two."
Roland Avar has built, deployed, and scaled industrial technology across European and international markets. He has worked inside industrial companies, advised technology vendors, and led go-to-market for complex B2B solutions.
SwissSensus is not a theoretical advisory firm. The work is grounded in real operator experience — from warehouse floors to boardroom decisions.
- —15+ years spanning industrial operations, technology, and commercial execution
- —Deep expertise in RTLS, IIoT, spatial intelligence systems
- —GTM leadership for industrial technology vendors in global markets from North America, across Europe to APAC
- —Advisory rooted in technical and commercial precision — not frameworks
A structured engagement.
No retainers without outcomes.
Concrete situations,
not case study abstractions.
Let's talk.
No pitch deck required.
One conversation to understand whether this engagement makes sense. If it doesn't, we say so.
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